PRIOR is a travelers’ club for open minds who believe in celebrating culture while preserving the diversity of the planet.

We design custom travel that unlocks the real, the rare and the wonderful, creating once-in-a-lifetime experiences around the globe.

How to Join

We welcome all applications and are here to help you through the process or to answer any questions you may have. Simply call us in New York at +1 (212) 619 0352 or email at

Our annual membership fee is $2500. This is applied as a 10% credit towards your travel within the year.

Thank you for your interest in PRIOR. Please complete this form, including a short questionnaire that allows us to get to know you better.

Our membership team will be in touch thereafter to confirm if your application was accepted.