A long-time muse for an international milieu of designers, artists and creatives, Marrakech comes into its own for New Year’s Eve with celebrations unfolding in hotels and hangouts across the Red City. To bring in 2020, PRIOR has an exclusive and limited reservation for all seven rooms at L’Hôtel, designer Jasper Conran’s impeccably converted riad retreat whose design and ambiance channel the glamour of Morocco’s past.

The six-day stay includes a visit to one of the world’s great gardens, Jardin Majorelle, with its director; a guided shopping expedition to the workshops and ateliers of the Sidi Ghanem design district with a Marrakshi buyer; and tours of the Museum of Moroccan Arts, the El Bahia and El Badi palaces, the Saadian tombs and the Koutoubia Mosque with historical experts.

Additionally, PRIOR members can step behind the doors of the usually off-limits former home of Yves Saint Laurent, Villa Oasis, and celebrate New Year’s Eve at an intimate dinner party at the stylish riad El Fenn or a gala event in the lavish grounds of La Mamounia. We can also arrange a culinary tour through the food stalls of the Jemaa el Fna souk, and meetings with Berber artisans making coveted handwoven Beni Ourain and Azilal rugs.

Contact PRIOR at members@prior.club or phone our New York office on +1 (212) 619 0352 for more information.

Prior Pillars

NEW YEAR'S EVE

Bring in 2020 at an intimate dinner party at the stylishly restored riad El Fenn or a gala event in the lavish grounds of La Mamounia.

L’HÔTEL

Set in the heart of the city’s medina, L’Hôtel is the bougainvillea-draped retreat of legendary British designer Jasper Conran, with a design and milieu that recalls the expatriate glamour Morocco during the 1930s.

BERBER CRAFT

Meet Berber artisans keeping alive traditions handed down through the generations, including the art of handwoven, beautifully patterned Beni Ourain and Azilal rugs coveted by decorators near and far.

VILLA OASIS

Gain insight into the Marrakech of Yves Saint Laurent during a private tour of his usually off-limits former home, Villa Oasis, an intricately tiled marvel whose gardens are populated with cacti and towering palms.

LOCAL CUISINE

Showcasing one of the globe’s most singular cuisines, local cooks will prepare a feast of classic dishes such as richly spiced tagines, seasoned kefta lamb and flaky bastilla pie.

STUDIOS & SOUKS

Join an in-the-know Marrakshi buyer to go behind the doors of the city’s most sought-out studios, showrooms and ateliers to view Morrocan homewares, furniture, garments and textiles.