For the curious
Membership
A PRIOR membership includes access to our immersive global journeys, exclusive events, cultural content, and community benefits.
Mission
At PRIOR, we bring together a bright and diverse community that connects over a shared curiosity for exploring the world.
Inspiration
Transporting stories and videos about regions worldwide. Like our journeys, this content celebrates the rare, the real, and the wonderful.
Inspiration
Extraordinary intel and inspiration from our most trusted writers, chefs, photographers, makers, and travelers.
Experiences
Connect with a community of like-minded, curious travelers and cultural experts through our local and international events, series, and more.
Destinations
Explore our PRIOR calendar of global journeys, and learn about custom itineraries for members.
Member Testimonials
The Modena clubhouse experience was like nothing we’ve done before. The insider access was off the charts and we felt so fortunate to be a part of the long weekend with Massimo, Lara and getting to know the group of interesting guests.
It is almost impossible for me, at 65 years of age and having traveled everywhere, to get this childlike wonder, and you did that every day.
Having someone who knows what they are doing, has great contacts and can guide you so you don’t have a bad day, that is what is […] more and more valuable.