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A travelers’ club for the modern era

  • The Club

    PRIOR members have access to a library of global experiences, club journeys and events that celebrate regional diversity.

  • Bespoke
    Travel

    Personalized itineraries by our team of experts, seamless arrangements and 24/7 support while you travel.

  • Knowledge

    Travel with a point of view and storytelling that celebrates the rare, the real and the wonderful.

A world of wonder awaits…

Thank you for your interest in PRIOR. Please complete this form, including a short questionnaire that allows us to get to know you better.

Our membership team will be in touch thereafter to confirm if your application was accepted.

Begin Application

Events and Journeys

Once-in-a-lifetime PRIOR journeys and events

Nomadic ClubhouseItaly
MODENA WITH MASSIMO BOTTURA

A weekend celebration of the cuisine and culture of Italy’s Emilia-Romagna region hosted by Osteria Francescana chef Massimo Bottura and partner Lara Gilmore.

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Nomadic ClubhouseEngland
HECKFIELD PLACE (SOLD OUT)

A proper English countryside weekend, PRIOR’s first Nomadic Clubhouse will take place at Heckfield House, where chefs Skye Gyngell (Spring) and James Henry (formerly of Paris’ Bones) will collaborate for the first time.

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Club JourneySpain
FERIA DE ABRIL

Gain exclusive access to Spain’s most joyful and colorful fiesta, the Feria de Abril in Seville, in PRIOR’s candy-striped caseta among stylish sevillanos.

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Featured Destinations

Club members enjoy unlimited access to one-off itinerary design anywhere in the world. Be inspired by our library of selected destinations.

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Knowledge

Intel and inspiration from writers, photographers, and our most trusted travelers.

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Thank you for your interest in PRIOR. Please complete this form, including a short questionnaire that allows us to get to know you better.

Our membership team will be in touch thereafter to confirm if your application was accepted.

Begin Application

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