Awaken your sense of curiosity.
Prior invites you to travel in a new way...
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Launching in September, PRIOR is a travelers’ club for open minds who believe in celebrating culture while preserving the diversity of the planet.
We design custom travel that unlocks the real, the rare and the wonderful, creating once-in-a-lifetime experiences around the globe.
“A vast network of contacts that includes princes and fishermen make PRIOR exactly who you want to be traveling with” - Condé Nast Traveler
Intel, insight and inspiration from our most trusted travelers.
In demystifying the native flavors of Peru, Virgilio Martínez has become one of the world’s most celebrated chefs. Christine Muhlke speaks to him about skateboarding in Lima, getting lost in Taipei, and what’s next for his flagship restaurant.
A jeweler, photographer, and self-proclaimed “rock hound,” Lisa Eisner epitomizes West Coast cool. She speaks with fashion icon Cordula Reyer about rodeo queens, being a muse of Tom Ford, and how travel informs her singular style.
Shopkeeper, collector, and decoupage artist John Derian speaks to Christine Muhlke about his favorite flea markets, haunted inns, and where to lunch in Paris.
CHEF AND RESTAURATEUR
Senators rub shoulders with drag queens at the slender copper bar of San Francisco’s favorite restaurant, Zuni Café. Gabe Ulla speaks to its debonair chef and owner Gilbert Pilgram about a childhood in Mexico City, road-tripping through Argentina, and why good service will never go out of fashion.