PRIOR

Membership

A PRIOR membership includes access to our immersive global journeys, exclusive events, cultural content, and community benefits.

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Membership

Mission

At PRIOR, we bring together a bright and diverse community that connects over a shared curiosity for exploring the world.

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Mission

Inspiration

Transporting stories and videos about regions worldwide. Like our journeys, this content celebrates the rare, the real, and the wonderful.

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Inspiration

Extraordinary intel and inspiration from our most trusted writers, chefs, photographers, makers, and travelers.

Interviews

The Ethics of the Modern Explorer

In the first of a two-part conversation with the most intrepid of travel writers, onetime colleagues and travelers Sophy Roberts & David Prior recant stories of the road, the ethics of certain destinations and her new, hauntingly beautiful debut book, The Lost Pianos of Siberia.

The Ethics of the Modern Explorer

Voices

Hot ’Till It's Gone

Post-pandemic, we have a whole new perspective on the health of Mother Earth. Might a dose of outright travel abstinence be the way to save some of her more oversubscribed places? Juliet Kinsman makes a compelling argument.

Paths of Devotion

We seek out five sites where spiritual magnetism and mystic energy have the power to transform one’s soul.

Hindsight in 2020

Why PRIOR is taking a hard look at the future of travel

Realignment of the Stars

Time to shake up tired and arbitrary hotel rating systems. David Prior on the universe that exists now and how PRIOR plans to chart a new course.

Realignment of the Stars

The List

Rise and Shine

Why hotel breakfast is not the most important meal of the day…but it could be.

Maria Shollenbarger's Frankenstein Hotel

We ask one of the most influential travel editors to stitch together the ultimate hotel from some of her favorite properties’ most brilliant parts.

Maria Shollenbarger's Frankenstein Hotel

The List

Yes, Sur!

PRIOR’s zen day in Big Sur, California’s mythical pocket of redwood forests, crashing waves and timeless bohemia. Where to find your inner Earth Mother, the cutest cabin stay and hot springs by moonlight.

Caldera House

There’s no better place to celebrate the dog days of summer than a long weekend alpine escape in Teton County, Wyoming.

Chilean Eclipse

Venture to PRIOR’s purpose-built camp in Chile’s volcano-strewn Araucanía lakes region to observe a total solar eclipse.

Day of the Dead in Oaxaca

A Fiesta in Mexico’s Craft and Culinary Capital

Day of the Dead in Oaxaca

More Experiences

Explore our PRIOR calendar of global journeys, and learn about custom itineraries for members.

India and Sri Lanka

Colorful, beguiling, holy and life-affirming, India and Sri Lanka are a mosaic of landscapes, cultures, and cuisines that flood the senses and stir the soul.

Explore India and Sri Lanka

France

Whether it’s your first time or fiftieth, France seduces the senses unfailingly. Residents of a land where quotidian country life is as alluring as the glamor of the City of Lights, the French know how to live and we keep going back for a lesson.

Explore France

Australia

Home to the world’s oldest living culture and one of its youngest societies, Australia offers a richness and diversity of landscapes that no other country can surpass.

Explore Australia

More Destinations

PRIOR has changed the way we travel. From the fully curated, life-changing two-week adventure in India where we were expertly immersed in the culture, food, and energy to the private tour of the Sistine Chapel for our family trip to Rome. Once you have gone PRIOR-style, it would be difficult to ever go back.

It is almost impossible for me, at 65 years of age and having traveled everywhere, to get this childlike wonder, and you did that every day.

Their travel planners are the most client-centric, responsive and knowledgeable organizers of complex and bespoke experiences of any group I have encountered. I would recommend PRIOR to anyone without any reservation.

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